Normal Motors is briefly suspending promoting on Twitter after the social media platform was acquired by Elon Musk, the top of rival automaker Tesla.
The Detroit automaker, which is racing to meet up with Tesla in electrical automobile growth, mentioned Friday it’s speaking with Twitter to debate how the platform will change and can cease promoting till it has a greater understanding of what is going to occur to it with Musk now on the helm.
“We’re partaking with Twitter to grasp the route of the platform beneath their new possession,” spokesman David Barnas mentioned in an announcement. “As is regular course of enterprise with a big change in a media platform, we’ve briefly paused our paid promoting. Our buyer care interactions on Twitter will proceed.”
Ford Motor Co. and Stellantis NV, which owns the Jeep and Ram manufacturers, didn’t instantly reply to a request for remark. GM’s choice was first reported by CNBC.
Since finishing his acquisition Thursday, Musk has mentioned he’ll convene a content material council to make selections about requirements for customers and their tweets. Among the many issues might be whether or not public figures who’ve been suspended, corresponding to former President Donald Trump, might be allowed again on the platform.
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